In the beginning of 2007, AMD released the high heat, high frequency, dual core Athlon 64 X2 6000+ running at over 3Ghz. It was priced around $464 dollars at the time, and meant to compete with Intel's E6600 & E6700. On July 9, 2007, AMD decided to drop the price to $178!
I just checked Newegg - now you can get a 6000+ proc for $170!
In order to beat the Athlon 64 6000's performance on certain benchmarks you'd currrently have to upgrade to an Intel Core2Duo E6700 for $317. Intel, that's gonna leave a mark.
It is refreshing to see AMD still competing with Intel on combined price/performance.
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